Adaline Applied: Privacy and cookie notice

Last updated: April 23, 2025

Adaline (“Adaline”, “we”, “our” and “us”) is running its Adaline Applied summit (the “Event”). This privacy notice describes how we collect and use the personal data of individuals (also referred to in this notice as “you”) in relation to your interest in, or attendance of the Event. It supplements the Global Privacy Policy on our website (“Adaline Privacy Policy”). Capitalized terms not defined in this notice have the same meaning as in the Adaline Privacy Policy.

1. Personal data we collect

We will collect data directly from you if you register to attend the Event (through online forms, emails and your interaction with the relevant Event website and mobile app) or if you are already working with Adaline as a customer or user. Additionally, we may place cookies when you visit websites or the mobile app associated with the Event. More information about our use of cookies can be found in our Cookie Policy.

We may collect, store and use the following categories of personal data about you:

• Registration information such as your full name, phone number, postal code, job level, job function, organization and email provided when signing up for the Event;
• Profile data such as first name, last name, phone number and other information you choose to provide when setting up your profile in an Event's mobile app (if applicable) or signing up for specific activities;
• Communications data such as records of your communications between you and Adaline about the Event, which might include verbal conversations, emails, surveys and feedback forms;
• Engagement data such as your registration for, and attendance of the Event, keynotes, talks, and panels, your visiting of partner booths (if applicable), your participation in surveys, your viewing of event content, other ancillary events, interactions with Adaline employees as part of the Event and features you use in any Event mobile app;
• Videos and photos may be taken during the event for purposes of (i) being published and/or live streamed via Adaline's distribution channels for the Event, (ii) security measures; or (iii) for any business purposes, including marketing;
• Social content (if applicable) such as posts, comments, photos, videos or audio that you create and provide in any Event mobile app or platform;
• Marketing data such as your preferences in receiving marketing communications from us and your engagement with email communications that we send to you or marketing presented to you; and
• Device data such as your IP address; date and time of access of the Event's website or mobile app; browser; screen resolution; and operating system. See our Cookie Policy for more.

2. How we use personal data

In connection with the Event, the below describes the legal basis and our purposes for processing your personal data:

The following categories of processing are required to support our legitimate business interests in organizing and running the Event, managing and improving our business, products and services provided such interests are not overridden by the rights and interests of the data subjects concerned to:

• register interested individuals for the Event, provide you with information about the event for which you have registered, invite you to sessions that may be of interest based on your role (e.g., CEO, Product, Growth), facilitate networking events and inform you of available content;
• maintain a list of participants attending the Event, enable interaction and communication between participants (where applicable), provide interactive features like an event mobile app or surveys, and to follow up with you to solicit feedback about the Event, provide support and share additional materials with you;
• assess the activity of attendees during the event, or via the website or mobile app;
• document the event and make select content accessible via video and/or photos taken during the event;
• improve our products or services, marketing and advertising, customer relationships and experiences, particularly related to AI leadership and applications; and
• plan and promote future events and educational resources focused on AI leadership, and improve attendee experience.

You have the right to object to processing based on our legitimate interests. If you object, we will stop that processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or we need to process the personal data for the establishment, exercise or defence of legal claims.

In addition to the above, and with your consent, we will:

• send you email marketing communications about Adaline products and services, invite you to participate in our events or surveys, or otherwise communicate with you for marketing purposes in accordance with your preferences,
• make available the personal data you decide to upload to any Event mobile app or platform; and
• disclose your personal data to event partners (if applicable) when you consent to this by having your badge scanned or during the event registration phase.

You may withdraw your consent to these data processing activities at any time.

3. Links to other websites

Our event websites and communications may contain links to websites, apps and other online properties operated and maintained by third parties, over which we have no control. The collection, use and disclosure of your information will be subject to the privacy policy of the third party websites or services, and not this notice.

4. Marketing and advertising

We will send you email marketing communications about Adaline products and services, invite you to participate in our events or surveys, or otherwise communicate with you for marketing purposes, provided that we do so in accordance with any applicable consent requirements and as allowed by applicable law. You can ask us to stop sending you marketing information by email at any time by visiting our Preference Center or using the unsubscribe link in our emails.

5. Cookies

The website and registration form for the Event use cookies to enable website and form functionality to work, as well as for security, analytics, and other essential purposes. Essential cookies are necessary for the Event website to function properly and they cannot be disabled. For detailed information on the cookies we use, please see our Cookie Policy.

6. Weapon detection measures

To help ensure attendee safety, we may use weapon detection devices at the Event venue entrance. If such measures are used, the device typically uses low frequency magnetic fields to detect objects matching certain profiles. If an object is detected, a security officer may perform additional screening. Any images captured by such systems are used solely for security screening and are deleted promptly according to our retention policies (typically within 24 hours).

7. How we disclose personal data

We share Personal Data with other Adaline entities:

• to facilitate the production of the Event;
• to run the Event and related activities;
• to market our products and services to you, based on your choices; and
• for internal administration purposes.

We will share your personal data with external third parties, including third-party service providers involved in organizing the Event. These may include platforms for event registration, badge scanning providers, mobile app providers (if applicable), marketing platforms, and providers of data and website hosting services.

Furthermore, with your consent (e.g., at registration or by allowing your badge to be scanned at a partner booth), we may share your personal data with Event partners, as disclosed on the Event website or materials. These third parties will process your personal data in accordance with their own privacy policies.

For more information about how we disclose personal data, please review our Adaline Privacy Policy.

8. Security and retention

Please review our Adaline Privacy Policy to find out how we keep your data secure.

We will retain personal data only for as long as necessary for the purposes for which it was collected; as required by law or regulatory guidance to which we are subject; and for the exercise or defence of legal claims that may be brought by or against us.

9. International data transfers

The information we collect in relation to your participation in the Event may be accessed, transferred to and stored by external service providers and Adaline affiliates around the globe. Please review our Adaline Privacy Policy and visit the Adaline Privacy Center (if applicable, otherwise remove link) to find out more about international data transfers.

10. Your rights

Details about your rights and choices are set out in our Adaline Privacy Policy. Please also visit the Adaline Privacy Center (if applicable, otherwise remove link) to learn more.

11. How to contact us

If you have any questions about this privacy notice, please contact us at registrations@adalineapplied.com or via the methods described in our main Adaline Privacy Policy.

12. Changes to this privacy notice

We may change or update this privacy notice at any time. Should we make substantive changes to this notice, you will be made aware that we have updated this notice. Please check this page for the latest version of the notice and an overview of any recent material changes made to this notice.